Hulu

Tagline: Little Fires Everywhere

I was part of the team that brainstormed the tagline and trailer direction for the Hulu Original Series Little Fires Everywhere.

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360 Campaign Concepting: Ad Week New York

For Ad Week New York, I wrote personality-filled copy that explained our brand differentiators for a B2B audience. My copy went on banner ads and displays in the Hulu lounge.

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360 Campaign Concepting: Hispanic Heritage Month

For Hulu’s Hispanic Heritage Month 360 campaign, I brainstormed copy and design concepts with the team. We eventually landed on “the accent" as our theme—every person’s accent reflects their unique background, and accents are a lightning rod for unfair judgment.

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I wrote the tagline, copy for the above video, copy for the Hulu platform, and campaign hashtags with an inclusive tone.