Sephora

Social Media

Starting in 2016, Sephora wanted to shift the tone of its social media presence by making it more humorous and less corporate. I wrote social media copy that gave the brand a fun and dynamic personality. 

Banner Ads

I wrote copy for banners that promoted store events, sales, and more.

Video

I wrote video scripts, webpage copy, and a follow-up email for the Pocket Hairstylist tutorial series.

Packaging and Product Naming

I named and wrote packaging copy for a Sephora Favorites kit featuring popular highlighters.

Product Descriptions

I wrote all product descriptions for the 2016 holiday catalog and kept them snappy and festive.