Smith & Cult

Social Media Strategy

When Smith & Cult rebranded in early 2019, they engaged me to define their tone of voice for social media. I created a deck that spoke to the brand’s carefree, open-minded, and rebellious spirit and explained its unique space in the beauty industry. To put theory into action, I also wrote a handful of posts.

Web Copy

I wrote copy for every page of SmithandCult.com when the brand relaunched.

Banners

I wrote headlines and all other copy for banners on the website.

Product Descriptions

I wrote product descriptions for the entire line and reinforced the brand’s irreverent voice.